Frequently asked questions
Here are answers to some of the most common questions:
Our judges are well used to comparing businesses of very different types and sizes, usually asking themselves the question: “can this business be any better at what it is?” as well as "how well does this business deliver to its target audience?" In the past this has led to satisfactory comparisons of individual cottages with large complexes, as well as surf schools with car hire companies. Customer expectations differ for different businesses types and sizes, and so do those of our judges.